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Daniel O'Regan APR is an award winning public relations consultant with two decades of experience in communications and public relations.
Strengths include media relations, social media, stakeholder engagement, event management, internal communications, reputation management, issue management and crisis communication support. My aim is to help your business or organisation achieve your vision by identifying target audiences, aligning communications, growing brand reach and maintaining integrity." |
An accredited member of the Public Relations Institute of New Zealand, I am also an amateur photographer, keen gardener, lover of history and a big time believer in two-way symmetrical communication methods – To develop depth, strength and trust.
Since launching DOSC in 2014, I have worked with a variety of clients including:
Prior to that I worked for Palmerston North City Council as its Strategic Communications Manager. There, I completed PNCC's first Internal Communications Strategy, first Digital Strategy, grew social media audience from around 3000 to over 7000 people, introduced advertising and engagement through social media and Māori community radio, oversaw the revamp of its printed external newsletter and internal newsletter, introduced regular ongoing maintenance of its website which won the ALGIM website of the year award in 2014, introduced Te Reo macrons across all channels, carried out communications for a Local Government Election and a mayoral by-election, grew Councillor engagement with residents. Major projects included Tōtara Road Wastewater Treatment Plant ongoing issue management, Palmerston North City Library restructure and the Wildbase Recovery fundraising project
In 2012, I won New Zealand's Supreme Public Relations Award for my work with Sam Johnson and the Student Volunteer Army. This work was carried out while employed by Convergence Communications and Marketing. While there, I worked with a multitude of clients including: Student Volunteer Army, Pike River, Mercury Energy, Meridian Energy, Southern Storm Fishing, Kellogg Rural Leader Programme, Sir Bob Parker, Canterbury Tactix, Christchurch Women's Refuge, the New Zealand Association of Orthodontists, South Island Agricultural Field Days, South Island Farmer of the Year, Nelson Marlborough Institute of Technology and Civil Defence post the Darfield Quake.
Prior to PR, I worked as a journalist for ten years, eight of which as Newstalk ZB's South Island Chief Reporter. My team were finalists in the 2004 New Zealand Radio Awards for coverage of the tragic Air Adventure plane crash.
- Local Government: Horowhenua District Council, Manawatu District Council, Palmerston North City Council, Central Hawke's Bay District Council and the Association of Local Government Information Managers
- Start-ups: Central Economic Development Agency (CEDA), Electra Energy and Te Awahou Nieuwestroom
- Charities: Cancer Society and Just Zilch
- Change management: Crest Hospital, Jack Allen Community House and Feilding Library
- Events: Hilux New Zealand Rural Games, Norwood New Zealand Rural Sports Awards, Property Brokers Running of the Wools.
- Multi-partner projects: FoodHQ
- Engagement: Horowhenua District Council 2018-2038 Long Term Plan, Horowhenua 2040 Growth Strategy, Transforming Taitoko Levin Town Centre Strategy, Manawatu District Council 2015-2025 Long Term Plan, Horowhenua District Council 2017 Annual Plan
- Media Training: Horowhenua District Council and Manawatu Chamber of Commerce
- Publication and web project support: Massey University and Manawatu Knitting Mills
- Media support: Riddet Institute
- Crisis communications: Civil Defence support for Kaikoura Earthquake, Whanganui Floods and Canterbury Earthquake.
Prior to that I worked for Palmerston North City Council as its Strategic Communications Manager. There, I completed PNCC's first Internal Communications Strategy, first Digital Strategy, grew social media audience from around 3000 to over 7000 people, introduced advertising and engagement through social media and Māori community radio, oversaw the revamp of its printed external newsletter and internal newsletter, introduced regular ongoing maintenance of its website which won the ALGIM website of the year award in 2014, introduced Te Reo macrons across all channels, carried out communications for a Local Government Election and a mayoral by-election, grew Councillor engagement with residents. Major projects included Tōtara Road Wastewater Treatment Plant ongoing issue management, Palmerston North City Library restructure and the Wildbase Recovery fundraising project
In 2012, I won New Zealand's Supreme Public Relations Award for my work with Sam Johnson and the Student Volunteer Army. This work was carried out while employed by Convergence Communications and Marketing. While there, I worked with a multitude of clients including: Student Volunteer Army, Pike River, Mercury Energy, Meridian Energy, Southern Storm Fishing, Kellogg Rural Leader Programme, Sir Bob Parker, Canterbury Tactix, Christchurch Women's Refuge, the New Zealand Association of Orthodontists, South Island Agricultural Field Days, South Island Farmer of the Year, Nelson Marlborough Institute of Technology and Civil Defence post the Darfield Quake.
Prior to PR, I worked as a journalist for ten years, eight of which as Newstalk ZB's South Island Chief Reporter. My team were finalists in the 2004 New Zealand Radio Awards for coverage of the tragic Air Adventure plane crash.